America’s Perfect Home — Residential Construction & Remodeling
Project Overview
America’s Perfect Home is a Portland, Oregon–based residential construction and remodeling company known for high-quality craftsmanship and full-service home transformations. Their previous website was built on Wix and struggled to support performance, usability, and lead generation — resulting in a noticeable drop in inbound inquiries.
Recognizing the need for a platform that could better support long-term growth, America’s Perfect Home partnered with Coyote Moon Creative to migrate their site to Squarespace and deliver a complete redesign. The goal was to create a conversion-focused website that clearly communicates services, builds trust with homeowners, and drives consistent leads.
Client
America’s Perfect Home
Industry
Construction
Duration
4 weeks
Client Goals
The website migration and redesign were guided by several clear objectives:
Move away from a poor-performing Wix website
Improve lead generation and conversion rates
Create a professional, trustworthy online presence
Clearly communicate remodeling services
Build a scalable platform to support ongoing growth
Design & Development Approach
The new site was built on Squarespace with a strong emphasis on clarity, structure, and conversion. Layouts were designed to guide visitors toward action while reinforcing credibility through clean design and clear messaging.
Key elements of the build included:
Service-focused page layouts designed to convert visitors into leads
Strong visual hierarchy and clear calls to action
Strategic use of project imagery to build trust and credibility
Mobile-optimized layouts for homeowners browsing on the go
A user-friendly backend that allows easy content updates
The redesign focused on removing friction and making it simple for potential clients to understand services and get in touch quickly.
Results & Outcome
Within one month of launch, the new Squarespace website tripled weekly website leads, dramatically increasing inbound inquiries. As the client put it, “The phone is ringing off the hook.” The site now serves as a reliable growth engine for the business.
“
Travis was great! He’s exceeded my expectations. He is very prompt and does excellent work! He created an amazing website for Americas Perfect home llc. We will keep using his services and will refer his services to some of our friends. Thank you Travis!!!
- Edward Korotkikh | Owner at America’s Perfect Home
Looking for a Similar Project?
If your construction or remodeling business is struggling with a poor-performing website and needs a Squarespace platform built for leads and long-term growth, I help service-based companies turn their websites into consistent sources of qualified inquiries.
