Deschutes River Alliance — River Conservation Nonprofit
Project Overview
Deschutes River Alliance is a nonprofit organization dedicated to protecting and restoring the health of the Deschutes River through advocacy, education, and community engagement. As a mission-driven organization, their website needed to clearly communicate complex environmental issues while remaining approachable, engaging, and easy for supporters to navigate.
Coyote Moon Creative partnered with Deschutes River Alliance to design and maintain a Squarespace website that supports storytelling, education, and action. In addition to the initial website work, I continue to provide ongoing pro bono support as both the organization’s website administrator and email campaigns administrator, helping ensure their digital presence remains effective and up to date.
Client
Deschutes River Alliance
Industry
Non-profit
With the site migration came an overhaul in style, bringing DRA’s site into the modern web era. New copy, imagery, and clear CTA’s have thrust their website to new heights!
Client Goals
The website and ongoing support were guided by several key objectives:
Clearly communicate the organization’s mission and impact
Present educational content in an accessible, easy-to-understand format
Encourage community involvement, donations, and advocacy
Maintain a reliable, easy-to-manage website for a nonprofit team
Support consistent communication with supporters via email
Design & Development Approach
The website was built on Squarespace with a strong emphasis on clarity, readability, and content organization. Layouts were designed to support both quick scanning and deeper engagement with long-form environmental content.
Key elements of the work included:
Clean, structured page layouts for educational and advocacy content
Clear navigation to guide visitors to key actions and resources
Accessible typography and spacing to support readability
Ongoing website administration to manage updates and improvements
Email campaign setup and administration to support donor and community outreach
The combination of thoughtful design and ongoing administrative support ensures the site remains functional, relevant, and aligned with the organization’s evolving needs.
Results & Outcome
Deschutes River Alliance now has a dependable digital platform that supports awareness, engagement, and action. Through continued pro bono website and email campaign administration, the organization is able to focus on its mission while maintaining consistent, professional communication with its supporters.
“
Travis's website design for The Deschutes River Alliance is fantastic. The DRA is a science-based advocacy non-profit. We disseminate a lot of information, some of it technical and scientific, some campaign-related. We also put on events and sell merchandise on our site. Travis's design makes doing all this easy. Our website also gets lots of compliments on its visual appeal as well as its ease to navigate. I would recommend Coyote Moon Creative at the highest level.
Steven Hawley - Communications Director
Looking for a Similar Project?
If you lead a nonprofit or mission-driven organization and need a Squarespace website — plus reliable ongoing support — I partner with organizations to create and maintain digital platforms that amplify impact and support long-term goals.
