HighLine Classics – Vintage Ford Broncos
Project Overview
Highline Classics is a premier vintage Ford Bronco restoration company specializing in fully custom, collector-grade builds. Their clientele expects exceptional craftsmanship, precision, and attention to detail — and their website needed to reflect that same level of quality.
The goal of this project was to redesign Highline Classics’ Squarespace website to align with the brand’s luxury positioning while clearly showcasing individual Bronco builds, reinforcing trust, and qualifying serious buyers before inquiry. Coyote Moon Creative partnered with Highline Classics to deliver a polished, high-end website experience designed to appeal to discerning, high-net-worth collectors.
Client
Highline Classics
Industry
Vintage Ford Bronco Restorations
Duration
4 weeks
Client Goals
The website redesign focused on several key objectives:
Elevate the brand’s luxury and craftsmanship perception
Showcase individual Bronco builds as premium, one-of-a-kind assets
Build trust through social proof and detailed presentation
Clearly communicate pricing structure and build expectations
Improve usability across desktop and mobile devices
Design & Development Approach
The site was rebuilt on Squarespace with a strong emphasis on visual storytelling, spacing, and hierarchy. Each design decision was made to support a refined, intentional browsing experience that mirrors the quality of Highline Classics’ restoration work.
Key features and enhancements included:
Dedicated Bronco build sections designed to spotlight individual restorations
Scrolling slideshow galleries to create an immersive viewing experience
Clean, structured layouts that prioritize imagery without sacrificing clarity
Integrated Google Reviews to reinforce credibility and buyer confidence
Pricing tables and content structure that help qualify inquiries upfront
Custom styling and layout refinements ensured the site felt bespoke rather than templated, while still remaining easy for the Highline Classics team to maintain internally.
Results & Outcome
The finished website delivers a confident, luxury-forward digital presence that matches the caliber of Highline Classics’ restorations. Visitors are guided through the brand story, craftsmanship, and build offerings with clarity and intention, resulting in stronger engagement and more informed leads.
“
Travis did an amazing job on our site redesign! He was super easy to work with, has an eye for detail and just does an all around great job. Highly recommend his company!
- Josh Dougherty | Founder at HighLine Classics
Looking for a Similar Project?
If you operate a high-end brand, restoration shop, or custom business and need a Squarespace website that reflects craftsmanship, exclusivity, and trust, I help clients build digital experiences that attract the right buyers — not just more traffic. Let’s talk.
