Rocka Matcha — Premium Matcha Concentrate
Project Overview
Rocka Matcha is a modern wellness brand offering a high-quality matcha concentrate designed for versatility, ease of use, and everyday ritual. As a new business entering a competitive space, Rocka Matcha needed a website that clearly communicated what made their product different while establishing instant trust with health-conscious consumers.
Coyote Moon Creative partnered with Rocka Matcha to design and build a Squarespace website that balances bold branding with clarity and simplicity. The site was crafted to educate first-time visitors, showcase multiple use cases for the product, and support direct-to-consumer ecommerce from day one.
Client
Rocka Matcha
Industry
Concentrate Beverage Brand
Duration
3 weeks
Client Goals
The website was designed around several core objectives:
Clearly explain the matcha concentrate and how it’s used
Establish a strong, modern brand presence
Support ecommerce sales through a clean, focused layout
Highlight versatility across drinks and recipes
Create a scalable foundation for future growth
Design & Development Approach
The site was built on Squarespace using a product-first, conversion-aware approach. Visual hierarchy played a key role in guiding visitors from education to purchase, ensuring the product benefits were immediately clear without overwhelming the user.
Key features and considerations included:
A streamlined homepage that introduces the product and brand story
Clear product sections highlighting benefits, ingredients, and usage
Visual storytelling to demonstrate multiple ways to enjoy the concentrate
Mobile-optimized layouts to support on-the-go browsing and purchasing
Clean ecommerce setup designed for simple management and fulfillment
Typography, spacing, and color usage were intentionally bold yet restrained, allowing the brand personality to shine while keeping the shopping experience intuitive and accessible.
Results & Outcome
The finished Squarespace website gives Rocka Matcha a confident, polished digital storefront that supports both brand storytelling and ecommerce conversion. Visitors can quickly understand the product, explore how it fits into their routine, and move seamlessly toward purchase.
“
Travis put together an amazing site for us. Professional, creative, intuitive (patient too..). Travis is a blend of everything a business would need to construct a great website. Cant say enough about how well our website turned out! Absolutely Amazing.
- Neal Dresner | Owner of Rocka Matcha
Looking for a Similar Project?
If you’re launching a product-based business and need a Squarespace website that blends branding, education, and ecommerce into a cohesive experience, I help founders build sites that are clear, conversion-focused, and ready to grow with their business.
