Ritu Raj – Abstract Artist
Project Overview
Ritu Raj is an abstract artist whose work explores color, texture, and movement through a bold, contemporary lens. As his body of work continued to evolve, Ritu needed a website that felt modern, sophisticated, and gallery-worthy — one that would showcase his art without distraction while supporting deeper engagement from collectors, curators, and new audiences.
Coyote Moon Creative partnered with Ritu to redesign his Squarespace website into a refined digital portfolio that places the artwork at the center of the experience. The goal was to create a visually striking yet minimal environment that allows each piece to stand on its own while clearly communicating Ritu’s artistic identity.
Client
Ritu Raj
Industry
Abstract Art
Duration
4 weeks
Client Goals
The primary objectives for the redesign included:
Present artwork in a clean, modern gallery-style layout
Create a sophisticated visual identity aligned with fine art standards
Improve usability and navigation across collections
Encourage visitors to explore multiple series and pieces
Build a foundation for ongoing audience engagement
Design & Development Approach
The website was redesigned on Squarespace with a strong emphasis on contrast, typography, and visual hierarchy. A black background paired with clean white typography and a restrained yellow accent color was used to create a dramatic yet elegant frame for the artwork, allowing colors and textures to stand out without competition.
Key elements of the build included:
Custom gallery styling optimized for both desktop and mobile viewing
Clear organization of artwork into series for easy exploration
Thoughtful spacing and layout decisions to create a gallery-like feel
Integrated email automation to support ongoing audience connection
Custom styling enhancements using CSS and JavaScript for a polished finish
The result is a site that feels intentional, modern, and immersive — designed to support both casual browsing and deeper engagement with Ritu’s work.
Results & Outcome
Ritu now has a Squarespace portfolio website that reflects the quality and confidence of her art. The redesigned site provides a professional platform for showcasing collections, connecting with her audience, and supporting future exhibitions, releases, and opportunities.
“
Working with Travis was a treat, a rare combination of creativity and process. Work got done in time and with details. I will hire Travis for any more modifications to the website, and would refer him to anyone seeking a web developer.
- Ritu Raj | Abstract Artist
Looking for a Similar Project?
If you’re an artist or creative professional looking for a Squarespace website that elevates your work and presents it with clarity and intention, I design portfolio experiences that let your art speak — beautifully and confidently.
