How to Build a High-Converting Footer in Squarespace Using Fluid Engine

TutorialCustom CSS

May 7

If you're building a website on Squarespace, chances are your footer is an afterthought. But here's the truth: a well-designed footer can increase conversions, boost engagement, and make your entire site feel more polished.

In this guide (and the accompanying YouTube video), I’ll walk you through how to build a strategic, high-performing footer using Squarespace’s Fluid Engine layout editor.

Whether you’re a small business owner, creative entrepreneur, or fellow designer, these footer best practices can help elevate your site experience across the board.

Watch the Video 👇

💡 1. Format with Fluid Engine for Better Layout Control

Squarespace’s Fluid Engine lets you create responsive, well-structured layouts — and your footer should be no exception. Use the grid to control spacing, alignment, and hierarchy so the bottom of your site looks as intentional as the top.

🔗 2. Use Footer Navigation for Low-Priority Pages

Not every page needs prime real estate in your main header. The footer is a great spot to include essential-but-secondary links like:

Privacy Policy
Terms & Conditions
Accessibility Statement

This helps declutter your header while still keeping legal and utility pages accessible.

🧭 3. Add a “Mini Navigation” to Keep Visitors Engaged

Many visitors scroll all the way to your footer looking for next steps. Give them a few!
Add links to your:

Top blog posts
Popular services
Contact or booking page

This turns your footer into a mini roadmap — and helps reduce bounce rate.

🎨 4. Customize Link Hover Colors for Visual Consistency

Don’t overlook the micro-interactions. Custom hover colors help align your footer with your brand’s aesthetic and give the entire section a more polished, intentional feel.

➖ 5. Separate Sections with a Line Block

Use a subtle line block to divide your mini navigation from your legal links. It adds clarity and structure — especially on mobile.

🚀 Need Help with Your Squarespace Site?

At Coyote Moon Creative, I help business owners turn Squarespace sites into powerful, high-converting platforms. If you’d like support with your site — whether it’s a new build, a redesign, or a cleanup — let’s talk.

📨 Get in touch here → https://www.coyotemooncreative.com/contact
🔔 And don’t forget to subscribe to my YouTube channel for more practical Squarespace design tips.

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